Using visuals to communicate a message

Report Issue Visual media can have a significant impact on how effectively a message is communicated. Appropriate and strategic visuals can inspire the audience, lend clarity to a message, and, in general, say things that words alone cannot.

Using visuals to communicate a message

According to the Rolling Stones, time is on my side. Not even a little bit. See the image below for a dramatic reenactment of me working last Thursday. And yet, even with all that going on, nothing halts my productivity like finding myself stuck in the dreaded never-ending feedback loop.

That seemingly eternal stream of emails, meetings, phone calls and desk drop-bys we go through trying to get a particular project or document approved. Guess what all those methods typically have in common?

Here are some hard numbers: Time spent per day watching video by adults in the U.

Why does visual communication matter?

Almost 50 percent of our brains are involved in visual processing. People following directions with illustrations do percent better than those following text directions alone. People only remember 10 percent of what they hear after three days, but if a relevant image is paired with that same information, retention goes up to 65 PERCENT!

Ok, numbers are cool, but what does all that really mean? It means our brains are hardwired to process images quickly.

How To Use Visual Communication and Why It Matters | Blog | TechSmith

And THAT means that in many cases, images will work better than words when trying to get your message across. Your project lead emails you with the new homepage design asking for your feedback.

You COULD write your thoughts in an email and send it along to the team, which might look something like this: I love the new elements and the new graphics look great as well.

Using visuals to communicate a message

Buttons should also be orange like above. Or, you could grab a screenshot and send them something like this: The advantage is two-fold. First, it took me less time to grab a quick screenshot and mark it up than it did to write out the numbered list of changes.

By doing it with a screen capture, you avoid the steps of printing, making your markups by hand and scratching out any mistakes you might make while doing itand then making copies if more than one person needs to see the changes.

And, what if color is important? Oh, and if someone loses your on-paper changes or spills soup all over themyou have do them all over again. So where else might markups work better than words alone?

Making notes on a digital image, such as where to crop Illustrating the steps one needs to take to complete a task Highlighting information you want people to notice on charts and graphs Making comments on video stills for your video editor, such as where to blur out confidential information Offering comments on the UI for a new piece of software The list is virtually endless … Time is not on our sides, but by working smarter and using visuals and markups, you can get a little more of it back.

But until workplace nap time becomes mandatory apparently siestas help you work smarter, not harderusing visual communication can save you and your viewers time.

Getting your message across in a clear, concise way can be difficult with words alone.Although visuals are a great communication medium because they lend themselves to creative freedom, remember to always stay on board with your company message and .

Details. Using Visuals to Communicate a Message. Visual media can have a significant impact on how effectively a message is communicated.

Appropriate and strategic visuals can inspire the audience, lend clarity to a message, and, in general, say things that words alone cannot. Although visuals are a great communication medium because they lend themselves to creative freedom, remember to always stay on board with your company message and .

Visual media can have a significant impact on how effectively a message is communicated. Appropriate and strategic visuals can inspire the audience, lend clarity to a message, and, in general, say things that words alone cannot. CGD Week 5 Final Project: Using Visuals to Communicate a Message.

Visual media can have a significant impact on how effectively a message is communicated. Appropriate and strategic visuals can inspire the audience, lend clarity to a message, and, in general, say things that words alone cannot. The correct visual presentation of your data can help you to communicate a business message more effectively.

Visuals are photos, pictures, illustrations, charts, and tables that help illustrate.

How To Use Visual Communication and Why It Matters | Blog | TechSmith